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5 Tips for Writing an Email Marketing Newsletter

Please write your full article and simply send it to us atfor review. In this section, you can include a little information about you as an Author and your website, and also links to your Facebook, Twitter, etc. We will not attribute your article post to a company; we will represent your article on your behalf.


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As a business owner or marketing professional, you are always looking for new ways to reach your target audience and promote your brand. Guest blogging is one of the most effective ways to do this. By writing guest posts for us, you can share your knowledge and expertise with our readers, who are mostly small business owners and marketing professionals.

If you summarize the message of your email in a short and compelling copy, you will be helping your customer from the painful process of sifting through hundreds of words. No matter how amazing the benefits you’re offering your customer are, if they just ignore them after taking an overall look at the email, it’s a complete waste of your resources. As technical or sophisticated as it may sound, most people don’t like to listen to industry jargon or “market-speak”. Expressing your brand voice doesn’t mean unstoppably talking about your brand everywhere. You have to maintain a fine balance by letting the customer know that the message of your email is oriented around them.

Even if the reader knows that the same email is going to be received by 50 other people, a conversational tone needs to be maintained. Explicitly saying who your audience is (“as a business owner…”). This means you need to research your target audience thoroughly, understand their pain points. This works best if you want people to download something or sign up for an event. Avoid words that are likely to trigger an email provider’s spam filter or turn off customers in general.

By writing email marketing for us, there are many channels to reach your audience, but you should prioritize your efforts with limited time and resources. The usage of bulletins would make your blog more compact. Our editors love write-ups that answer FAQs or numbered lists of tips/ reasons/ tactics.

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